Saturday, 04 July 2020

Kavalan creates entry-level range to capture broad market

07 May 2020 | News

Kavalan has now announced the creation of a new entry-level range as part of its portfolio alongside existing Kavalan series like Solist and Rare Sherries

Taiwanese whisky distillery Kavalan has now announced the creation of a new entry-level range as part of its portfolio alongside existing Kavalan series like Solist and Rare Sherries.

The Distillery Select Series (700ml, 40% ABV) is positioned as the first entry-level whisky range that offers a superior art of blending.CEO Mr. YT Lee said the Distillery Select Series had been designed to satisfy both whisky beginners and connoisseurs."In this range, drinkers will get all the benefit of our team's fine craftsmanship at a surprising price point. We are doing things a little differently. We're pursuing the flavour profile first, rather than a particular cask."

"For our first whisky, we emphasize tropical fruits and for the second whisky, floral and herbal notes. Each whisky in this range showcases different facets of Kavalan's distinct character. Every expression delivers high quality at a friendly price."Aged in quality refill casks to showcase Taiwan's subtropical climate, the range takes its name from the previously launched inaugural whisky, now known as Distillery Select No. 1.

No. 1 was winner of two gold medals at the 2019 and 2020 San Francisco World Spirits Competition, and is followed by Distillery Select No. 2, which was launched in Taiwan on April 29.No.1 has been repackaged and serialized with a new sticker on the front of the bottle. The recipe of the original whisky has not been altered.

Taiwan's architectural pride, Taipei 101 and one of the world's tallest skyscrapers, symbolizes the scale of Taiwanese ambition. Kavalan's 101-shaped bottle expresses the height of excellence pursued by the distillery.

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