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The Freshify app aims to help users reduce food wastage through meal planning

11 August 2021 | News

Freshify – a combination of a mobile app, object recognition device and camera, which aims to reduce food wastage through meal planning and keeping tabs on food expiration dates

Image Source: singaporetech.edu.sg

Image Source: singaporetech.edu.sg

The Freshify app aims to help users reduce food wastage through meal planning and keeping tabs on food expiration dates.

When Year 2 Mechanical Engineering student Muhammad Zulhusni Jumat found himself throwing away expired food at home every other week, he decided a rethink was in order. The solution? Freshify – a combination of a mobile app, object recognition device and camera, which aims to reduce food wastage through meal planning and keeping tabs on food expiration dates.

“We realised that the food in our fridges were either often expired, or not well-stored to maintain optimal freshness. Food-related responsibilities also often fall on one person in the family, making it a tedious process to track and plan while cooking for the household,” said Zulhusni, who brainstormed the idea with his teammate Desiree Ong from Nanyang Technological University. “With Freshify, we aim to simplify the entire tracking and planning process – from purchase to consumption – so that everyday users find it easy to reduce food waste at home.”

Freshify employs a two-pronged approach – monitor the freshness of food purchases and provide users with meal planning options to maximise food consumption. Users scan their groceries with the object recognition device attached to the fridge, which then uploads data about the item (its food type, brand and expiry date) onto a cloud-based server accessible through the Freshify app. Meanwhile, a camera mounted inside the fridge captures live images of the fridge’s inventory for real-time monitoring.

On the app, up to eight users can access the same channel at any one time to plan meals, create grocery shopping lists, and try out recommended zero-waste recipes based on the ingredients in their fridge and their dietary preferences. There is also an element of gamification to ramp up engagement – you can earn points by completing tasks and meeting goals, and these points can be exchanged for food rewards and vouchers.

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