Tuesday, 15 October 2019

Yili launches Ambrosial in SE Asia market

19 September 2019 | News

Further Expanding Its Dairy Silk Road

Yili, Asia's largest dairy enterprise, held a launch event in Singapore to announce its sub-brand AMBROSIAL's official launch in Southeast Asia.

During the event, Yili also announced the co-operation between the brand AMBROSIAL and Alfa Romeo F1 Team. The team CEO and Principal Frederic Vasseur and one of the drivers Kimi Raikkonen also attended the event.

"Yili's decision to introduce AMBROSIAL in Southeast Asia originated from the goal of integrating high-quality resources globally to provide healthy food options for customers worldwide," explained An Lei, Vice President of Yili Group. "AMBROSIAL strives to bring rich and creamy indulgence to life. The market entry into the Southeast Asian market is a new step for Yili Group to reach larger groups of consumers around the world. It is also a new initiative for Yili to promote a healthy lifestyle and sustainable development in Southeast Asia."

The rich and creamy Greek-style drinking yoghurt, with more protein than regular yoghurt, is produced with a signature yoghurt culture developed by the Agricultural University of Athens in Greece and made from fresh milk sourced from well-chosen pastures.

The product was developed to meet the evolving modern lifestyle as an on-the-go indulgence and to provide Asian consumers with a new drinking experience. Since the AMBROSIAL brand was launched in 2013, it has reached annual sales of over USD 1.97 billion.

AMBROSIAL launched in Southeast Asia market is available in three types of packaging for convenience, namely Tetra-Pak, Tetra-Top and PET Bottle, as well as five flavors - original, blueberry, strawberry, yellow peach & oats and mango & passion fruit.

In July, Yili's AMBROSIAL orange and pineapple flavoured yoghurt was shortlisted as a FINALIST in "Best Concept" categories of the 2019 Asian Food Innovation Awards. This yoghurt will also be available in some of the markets in the future. 

Yili is ambitious to bring wider ranges of products with the highest quality to customers in the region. Yili strives to provide customers with the very best, sourcing the highest quality ingredients globally, as well as pushing forward innovation and marketing capabilities. With Yili's ultimate objective "Sharing Health with the World", the group is keen to become the most trusted healthy food provider in the world.

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