Sunday, 27 September 2020

Kraft Heinz collaborates with Malaysian Red Crescent

12 May 2020 | News

Kraft Heinz contributed 30,000 bottles of Kicap ABC sauce, as well as food packs containing essentials such as rice, cooking oil, salt and sugar to those in need

Kraft Heinz as the one of the largest food companies globally, partners with Malaysian Red Crescent on project #responsMALAYSIA – an initiative that aims to support single mothers in Malaysia during the COVID-19 pandemic through the distribution of essential food to ensure that those in need have their families taken care of.  

As part of this initiative, Kraft Heinz contributed 30,000 bottles of Kicap ABC sauce, as well as food packs containing essentials such as rice, cooking oil, salt and sugar to those in need. These food packages will be distributed by Malaysian Red Crescent to single mothers in Central, South and East of Malaysia who are in urgent need for support.

Mr. Joao Leitao, Managing Director of ASEAN, IndiaHong Kong, and APAC Exports, Heinz ASEAN Pte. Ltd., said, "Today, there are up to 620,000 single mothers in Malaysia, and we recognize that this group of people face a hard battle everyday as they face challenges of single-handedly, having to work and raise their children at the same time, which has only been exponentially worsened during the COVID-19 pandemic. We decided to partner with Malaysian Red Crescent because we believe that it is a meaningful initiative that can help us to reach out to the single mothers in our community, and do our part as a food company to continue bringing food to homes."

Secretary General of the Malaysian Red Crescent, Dato' Sayed Abdul Rahman bin Sayed Mohd, stated that, "We are happy to work with Heinz ASEAN Pte. Ltd. through the #responsMALAYSIA, an initiative of the Malaysian Red Crescent in support of vulnerable communities impacted by the COVID-19 outbreak in the country. The Malaysian Red Crescent is extremely grateful for the generous contribution of food items in aid of single mothers, which will certainly help ease their struggles in caring for their families during this period of difficulties and financial concerns."

This contribution is part of Kraft Heinz's global commitment in donating $12 million globally to ensure people across the globe have the food they need amid this challenging time. Kraft Heinz is also working with various food partners across the globe, including the United States, the UK, NetherlandsFranceItalySpainRussiaPolandAustraliaNew ZealandBrazilCosta Rica and Asia.

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