Tuesday, 24 November 2020

Beyond Meat launches Beyond Pork in China

18 November 2020 | News

Made from simple plant-based ingredients, like rice and soybeans, Beyond Pork offers a rich source of protein with 18.5g per 100g serving

Beyond Meat, a leading plant-based meat producer, has launched its latest product innovation Beyond Pork. Designed to deliver the sumptuous taste, juicy texture and culinary versatility similar to traditional minced pork, Beyond Pork was created specifically for the Chinese market and is the next step forward in Beyond Meat's commitment to creating high-quality products that meet consumers' demand for delicious, nutritious and sustainable protein.

The introduction of Beyond Pork follows the launches of the Beyond Burger and Beyond Beef in mainland China and comes at a time when interest in plant-based meat is growing in China and around the world. Pork is the most popular meat in China and the country ranks among the highest pork consumption rates in the world, making it an excellent location for the unveiling of Beyond Pork.

The development of Beyond Pork was a global collaboration between dedicated Beyond Meat teams in Los Angeles and Shanghai. In addition, Beyond Meat conducted multiple sensory tests in China to get direct consumer feedback toward perfecting the product.

"We're excited to launch Beyond Pork in China, marking a milestone for Beyond Meat as we are not only launching an entirely new product innovation, but our first plant-based meat product created specifically for the Chinese market," said Candy Chan, China General Manager, Beyond Meat. "With Beyond Pork, Beyond Meat is providing even more delicious options for consumers to continue to eat their favorite dishes while enjoying the added nutritional and environmental benefits of plant-based meat. Beyond Pork's exclusive debut in China furthers Beyond Meat's commitment to this important market and its vision for plant-based meat to continue winning the hearts (and mouths) of Chinese consumers."

From dumplings and mapo tofu to zhajiang noodles and lion's head meatballs, Beyond Pork delivers the meaty taste and texture that Chinese consumers crave but with about 50% less saturated and total fat. Made from simple plant-based ingredients, like rice and soybeans, Beyond Pork offers a rich source of protein with 18.5g per 100g serving and has no antibiotics or hormones.

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