12 October 2020 | News
Cocoa is at the heart of chocolate and demand is growing, with Asia set to become the second largest consumer of cocoa ingredients in the world
Image credit- shutterstock.com
Mondelēz International, Inc. has opened its state-of-the-art cocoa crop science technical centre in Pasuruan, Indonesia. The centre enables Mondelēz International to develop and promote better cocoa farming practices, continuing its work with farming communities, suppliers and partners around the world.
It represents an important step in the company’s mission to lead the future of snacking by securing a sustainable future for high-quality cocoa, so consumers can enjoy the right snack, for the right moment, made the right way.
The investment in the Pasuruan Cocoa Technical centre focuses on cocoa crop science research and development. It supports sustainable, scalable cocoa farming practices and will work in partnership Mondelēz International’s global cocoa sustainability program, Cocoa Life. By the end of 2019, Cocoa Life had reached 175,017 cocoa farmers globally: 43,000 of these are Indonesian cocoa farmers.
The centre’s focus on cocoa crop science and technical solutions that support high-yielding, sustainable and resilient farming practices is a clear commitment to the company’s 2025 goal of sourcing 100 per cent of cocoa for chocolate through Cocoa Life. The company is on track to meet that target with 63 per cent of cocoa for its chocolate brands currently sourced through Cocoa Life.
As one of the world’s largest buyers of cocoa for chocolate, the sustainability of the cocoa farming industry is key to Mondelēz International’s long-term growth in Asia and around the world.
“Cocoa is at the heart of chocolate, and demand is growing, with Asia set to become the second-largest consumer of cocoa ingredients. Mondelēz International is determined to meet that demand in the right way by creating a thriving cocoa sector,” said Maurizio Brusadelli, Executive Vice President and President, Asia, Middle East and Africa for Mondelēz International. “Consumers also expect more from their favourite brands like Cadbury Dairy Milk and Milka chocolate. People want delicious snacks they feel good about eating, know where ingredients come from and produced in ways that are better for the environment and communities. We need to secure a sustainable future for high-quality cocoa and other raw materials we use to create the snacks our consumers love.”