Sunday, 17 October 2021

Nespresso introduces range of candy-inspired coffee capsules

07 November 2017 | News

The brand has teamed up with artists Craig & Karl, who have brought their signature colours and patterns to the range

Nespresso has launched a limited-edition collection of coffee capsules which are inspired by traditional candies.

The brand has teamed up with artists Craig & Karl, who have brought their signature colours and patterns to the range.

There are three OriginaLine and three Vertuo Variations to try: OriginaLine snowball, OriginalLine Orangette, OriginalLine liquorice, Vertuo banana, Vertuo peppermint cane, and Vertuo cherry.

To coincide with the launch, a series of gifts designed by Craig & Karl have gone on sale, including: espresso cups, a travel mug and coffee capsule dispensers.

Craig and Karl said: “We were inspired by the Nespresso Variations flavours and the notion they were all based around old-style confectionery. We were also mindful that the design had to feel modern and relevant to now, so in our initial development we honed in on candy cane style stripes, which were prevalent in the past.”

“In it, we saw a classic motif that can evoke nostalgia for the customer, but one that equally feels current owing to its bold and graphic form. We also loved that the stripes once applied to dome-shaped capsules gave them the appearance of candy themselves”, he added.

Sleeves of Vertuo Variations, which include ten single-serve coffee capsules, cost $12.50, with an assortment pack of all three varieties at $37.50.

 

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