18 July 2017 | News
The new products can be labelled as natural flavors on product ingredient labels.
PureCircle, the world's leading producer and innovator of great-tasting stevia sweeteners for the global beverage and food industry, is launching new stevia leaf-based flavor enhancers. These flavor enhancers significantly augment both vanilla and cocoa flavors, enabling companies to produce products at a manageable price point.
Commodity markets for cocoa and vanilla can be highly volatile. In 2016, cocoa prices fluctuated between $2,000 and $3,000 per metric ton. Following much publicized flooding and other issues, experts have estimated that vanilla will exceed $500/kg.
These new stevia leaf discoveries enable PureCircle to engage with customers active in the $12bn cocoa market and $1bn vanilla market (based on current prices).