Thursday, 15 April 2021

Singapore mums are now enabled to track source of formula milk

12 October 2020 | News

FRISO TrackEasy has launched the industry-first smart packaging innovation

Photo Credit: PRNewswire

Photo Credit: PRNewswire

FRISO, by the global dairy company FrieslandCampina, has announced the launch of FRISO TrackEasy in Singapore, an industry-first smart packaging innovation that enables mums to experience the full journey of FRISO's formula milk, from farms to its arrival in Singapore. 

FRISO controls its end-to-end product journey to provide mums with batch-specific information around FRISO's dairy farming, milk collection, production process, quality auditing and export.

David Naidu, General Manager at FrieslandCampina Singapore said, "With FRISO TrackEasy, mums will be able to see when their tin of FRISO product was produced, when the milk was collected from farms, to the quality assurance checks it went through. This is only possible with full chain control, as FRISO is one of the few dairy companies that owns the entire product journey, from our Dutch-owned farms to the shipment of the final product."

By scanning a QR code on the tins of Friso Gold with 2'-FL or Frisomum milk powder, mums can now journey through FRISO's milk farming, production and quality processes.

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